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Showtime’s steamy hit ‘The L Word,’ featuring Jennifer Beals (left) and Laurel Holloman, kicked off gay television offerings in 2004 and returns in February.


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Brian Moylan





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TELEVISION

Bravo for cable
The year in gay TV was a mixed bag, as MTV announced plans for a gay channel while gay characters vanished from network shows.

Brian Moylan
Friday, December 31, 2004

THE BIG NEWS in gay television in 2004 wasn’t who was gay on the small screen, but where to find them.

The year marked a number of endeavors looking to woo gay and lesbian viewers with programming and stations meant just for them. The biggest announcement came in May when MTV Networks announced its plan to launch LOGO, an all-gay basic cable channel, on Feb. 14.

In July, the channel made its programming plan clearer, saying it would initially focus on reality programming and movies, with some scripted content. LOGO also announced it is scheduling an impressive lineup of celebrity appearances, including shows with Alan Cumming, Margaret Cho, Scott Thompson as well as Cher and Chastity Bono.

Also gaining ground is here!TV, which offers several gay-themed pay-per-view movies a month through satellite providers DIRECTV and Dish Network. On Dec. 1, DIRECTV began offering here! as a subscription channel with 24-hour content.

Q Television is also screaming for gay attention. Q is a 24-hour digital cable channel available on RCN in Boston, New York and San Francisco as well as on some satellite providers. After just signing the rights to air the Gay Games in 2006, stay tuned for more from this channel.

ALSO IN 2004, cable continued to lead the pack of gay characters and content over network television. A smattering of mostly white male gay characters still remains on the networks, but the best place for gay viewers to find representations of themselves remains on cable.

Currently, there are only six gay regular characters on network dramas and comedies, the lowest since the Gay & Lesbian Alliance Against Defamation started keeping track in 1996.

As an exception to the rule, HBO’s gay favorite “Sex and the City” by gay creator Darren Starr, bowed out this summer. But “Desperate Housewives,” ABC’s runaway smash by gay creator Marc Cherry, filled the void.

Other than that, cable holds most of the gay favorites.

In January, Showtime added “The L Word,” a lesbian serial soap, to its lineup that already included the male-oriented “Queer As Folk.” “L Word” proved to be appealing to enough viewers to win a return for a second season beginning on Feb. 20.

Comedy Central scored a hit in the summer with “The Graham Norton Effect,” the gay British talk show host’s queer (but tamer) version of his BBC smash. The channel also did well with gay characters on “Reno 911” and “Drawn Together.”

Bravo solidified itself as the unofficial home of gay programming. Following the 2003 success of “Queer Eye for the Straight Guy,” Bravo brought viewers the gay-inclusive reality shows “Manhunt: The Search for America’s Most Gorgeous Male Model” and “Project Runway.” The network also aired (and re-aired, and re-aired) a concert special by gay rocker Elton John.

New travel episodes are expected to boost sagging ratings on the “Queer Eye” third season. Starting Jan. 11, the Fab Five visits the U.K. for two episodes and doll up a number of guys in the conservative Lone Star State.

On Jan. 12, “Queer Eye for the Straight Girl” debuts, with three gay guys and a woman remaking women.

THE TWO “QUEER EYE” shows highlight the ever-increasing number of gay cast members in reality television on both cable and the networks. “Manhunt” and “Runway” each had three gay contestants, and CBS’s “Survivor” left its first two lesbian castaways stranded on an island.



 

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