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This ad ran briefly on some popular conservative Web sites this week before being pulled after angry reaction.


MORE FROM THIS AUTHOR
JOE CREA


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American Association of Retired Persons
601 E Street, NW
Washington, DC 20049
888-687-2277
www.aarp.org





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NATIONAL

Anti-gay internet ad takes aim at AARP
Campaign suggests group backs gay marriage

JOE CREA
Friday, February 25, 2005

An anti-gay ad campaign promoting President Bush’s plan to overhaul Social Security created a stir this week when online ads appeared on various popular conservative Web sites claiming that the American Association of Retired Persons supports gay marriage.

The ad, which ran briefly on Tuesday, also asserts that the AARP does not support U.S. troops. It features a picture of an American soldier with a red “X” mark and a second image of two gay men kissing at a wedding ceremony with a green check mark. The text of the ad read, “The real AARP agenda.”

In a related development, USA Next, the conservative group behind the ad, has hired Chris LaCivita as a media consultant, according to the New York Times. LaCivita is also working as a private contractor for DCI Group, a public and government affairs firm in D.C., the Times reported. DCI is headed by prominent gay Republican activist Charles Francis.

Francis is head of the Republican Unity Coalition, a gay-straight alliance that seeks to make homosexuality a non-issue in the party.

Francis declined to comment.

Adam Mendelsohn, a spokesperson for DCI Group, said LaCivita is not an employee but has worked as a part-time consultant for the past two years.

LaCivita is also head of Progress For America, a conservative advocacy group. According to the Roll Call newspaper he was the political director of the National Republican Senatorial Committee during the 2002 cycle and the top political strategist for NRSC Chair and Sen. George Allen (R-Va.). LaCivita is also a former Marine who advised the group Swift Boat Veterans for Truth on its media campaign against Sen. John Kerry during last fall’s presidential election.

The anti-gay ad first appeared on the American Spectator Web site on Tuesday, according to blog site DailyKos.

The Times reported that USA Next plans to spend as much as $10 million on commercials and other media to attack the AARP and the issue of same-sex marriage is one of the angles it plans to use.

“We are going to be revealing areas where the AARP is out of touch with a large number of their members, including the issue of marriage,” said Charlie Jarvis, chief executive of USA Next as quoted in Wednesday’s New York Times. “We will engage AARP with an aggressive campaign to educate the people about where they really stand on the issues and how out of touch they are with the large majority of their own members.”

USA Next officials responded to a Blade inquiry but declined to go on the record. The group promotes itself as a conservative alternative to AARP.

USA Next is also hiring various consultants who worked with the Swift Boat Veterans for Truth last year, including Creative Response Concepts and Regnery Publishing, the publisher of “Unfit for Command” a book that criticized Sen. John Kerry’s tenure in the U.S. Navy, according to the Times.


Gay leaders respond
Gay rights advocates were quick to condemn the ad.

“The manipulation of the truth knows no bounds for these people,” said Matt Foreman, executive director of the National Gay & Lesbian Task Force. “AARP is not an anti-gay organization nor are they pro gay. They have different missions. To accuse them of being a shill for marriage is beyond belief. The way in which the right is always pitting us against core American values is chilling and it has an effect. It’s a way to marginalize our issues as outside mainstream values.”

David Certner, director of federal affairs for the AARP, said his group will continue to focus solely on the debate over Social Security privatization.

“We are engaged in a debate about Social Security privatization and we are trying to point out the shortcomings of private accounts being carved out of the current system,” Certner said. “Some have chosen rather than to engage that debate to attack AARP. We’ve been attacked from both the left and right over the years but as far as I know the military is not an issue for us. Nor are gay issues. I can’t recall us ever weighing in on these issues in one way or the other.”

Certner said the AARP is nonpartisan and noted the heat the group took from liberals last year after endorsing the Bush administration’s Medicare prescription benefits bill.

Kathy Keller, associate state director for communications for the AARP’s Ohio chapter, said the ad was likely created because AARP strongly opposed Ohio’s “Issue 1” last fall, an amendment to the Ohio Constitution that sought to ban not just gay marriage but civil unions, domestic partnerships and other living arrangements for couples.

Despite being opposed by many groups and politicians, including the state’s Republican governor and two Republican senators, the measure passed overwhelmingly.

“Issue 1 in Ohio was a measure that impacted all unmarried couples, heterosexual and homosexual,” Keller said. “It was going to have a horrible effect on older adults by wiping out their health and inheritance benefits. They are just trying to take the focus off Social Security by bashing AARP. Next they will say we are in favor of bombing Holland.”

David Smith, vice president of policy for the Human Rights Campaign, said that USA ...

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