There’s no better way to build your business than through the pages of the Washington Blade. The nation’s most respected gay and lesbian newspaper, we reach more than 100,000 readers each and every week.
Founded in 1969, the Blade has an established reputation for local and national news coverage, hard-hitting editorials and provocative op-ed pages. Factor in our comprehensive lifestyle coverage, with guides to theatre, dining and local arts and entertainment, and it’s no wonder more men and women pick it up every Friday.
Averaging more than 120 pages per issue and distributed at more than 700 locations throughout the metropolitan area, the Washington Blade is the authoritative gay news source for the nation’s capital. From Dupont Circle to Capitol Hill, Arlington to Alexandria, and Silver Spring to Gaithersburg and Rehoboth Beach, we’ve got the pulse on the region’s growing gay and lesbian community.
Be seen. Be heard. Experience the power of niche marketing. Enjoy the value of our advertising options. Advertise in the Washington Blade.
Please call your representative for instructions on submitting ads. See Production Specifications & Policies for more details on file formats, etc.
Please email Sales@washblade.com or call Jeanni Centofanti, Advertising Operations Manager at (202) 661-8077.
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Targeting D.C.’s gay and lesbian community makes sense. A quick glance at our readers* proves it:
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Median age is 41 (vs. 42)
85% are between 25-54 (vs. 62%)
92% are employed (vs. 70%)
70% are professionals, managers, technicians
or proprietors (vs. 32%)
Individual Income
Median is $57,200/year (vs. $33,500)
Household Income
Median income is $84,000 (vs. $63,000)
79% are college graduates (vs. 37%)
42% hold postgraduate degrees
96% were very/somewhat likely to use a product or service advertised in the Blade, and 97% took some action within the last 12 months
65% use the Blade when planning leisure activities
*Source: A survey of Washington Blade readers by Simmons Market Research, April 2000. The comparison figures (in parentheses) reflect all adults in the Washington Metropolitan Area, as compiled by the Simmons Market Research 1999 “National Consumer Survey.”
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File formats supported by the Washington Blade are: PDF, TIFF, JPG. Ads created in Microsoft Word, Microsoft Publisher, PowerPoint or any other word processing program cannot be accepted. Transparency layers must be flattened BEFORE saving in final format. Final-copy ads must be submitted as high-resolution (300 dpi), CMYK files.
Color files must be in CMYK format with no RGB, LAB, or Index color elements; black-and-white files must be grayscale, not RGB. Do not use 4-color black as text or solid backgrounds (use only C:0% M:0% Y:0% K:100%) Do not use text smaller than 6 pt or, for color/white text on a solid black background, 9.5 pt. Maximum density for all colors: 240. Do not place a bleed around ad before sending.
All materials must be submitted no later than 5 pm Friday, one week prior to publication date.
Any files/photos/logos to be utilized in final ad must be sent in high resolution (300 dpi.) Any special fonts required must be Mac compatible, and must be sent along with ad materials. All applicable text and information to be used in creating ad should be submitted with all other materials.
All artwork or copy produced by Window Media remains property of Window Media.
Deadlines: Space reservations, camera ready artwork, and all materials due 5 pm Friday, one week prior to publication date.
Please submit all materials directly to your account representative. If you're a new advertiser, please contact Jeanni Centofanti, Advertising Operations Manager, at (202) 661-8077.
Window Media reserves the right to reject any advertisement submitted, as well as the right to print the word “advertisement” on any ad that, in our opinion, resembles editorial copy. We assume no responsibility for artwork or photographs left with us 30 days or longer after the last contract insertion date. The advertiser and/or advertising agency agrees to indemnify and hold harmless from and against any loss or expenses resulting from any disputes or legal claims.
When new rates are announced, the advertiser is protected at their agreement rate throughout the term of their contract.
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